I'm Mel, Creative Project Manager and Senior Designer keeping creative teams moving from brief to deliver

I'm Mel, Creative Project Manager and Senior Designer keeping creative teams moving from brief to deliver

With experience in design and cross-functional collaboration, I help teams plan, organize, and deliver creative projects with purpose and precision.

Let's talk!

About me

I'm Mel, a Senior Digital Designer and Creative Project Manager with 9+ years shaping brand identity, visual systems, and creative production for global tech companies. I've collaborated with Nethermind, Telos Foundation, and The Stepstone Group, leading design across branding, UX, campaigns, and product.

Alongside my design practice, I work as a creative project manager: structuring workflows, coordinating teams, and aligning creative execution with strategic goals. I work best at the intersection of strong craft and clear process.

EU Citizen based in Malaysia, open to remote-first roles globally.

Experience

Freelancer

Project Manager

2024 - Current

• Manage creative project timelines and production workflows for internal initiatives at Nethermind, using Notion and Asana to structure tasks, track progress, and keep teams aligned.
• Coordinate between design, marketing, and product teams, acting as the operational bridge between creative execution and strategic goals.
• Introduce workflow templates and briefing structures that improved clarity and reduced back-and-forth across concurrent workstreams.
• Apply Google Project Management methodologies to structure creative operations and support team communication.

Nethermind

Senior Digital Designer

2022 - Current

  • Led visual design and creative direction for brand, web, and digital assets across 10+ blockchain and AI product launches, maintaining consistent identity across all markets and touchpoints.

  • Built and maintained a scalable design system and documentation library, enabling team alignment and streamlining production workflows.

  • Collaborate with marketing, product, and engineering teams to align creative output with strategic objectives and technical requirements.

  • Coordinate project timelines and production across concurrent workstreams, acting as creative reference point for the team.

  • Deliver assets across social media, campaigns, Web3 activations, motion graphics, and events — strengthening brand presence across the tech ecosystem.

Telos Foundation

Senior Digital Designer

2022 - 2022

  • Owned the full creative direction of a company-wide rebrand: defined new visual identity standards, redesigned all brand assets, and established guidelines adopted across internal and partner communications.

  • Designed and animated marketing assets including motion graphics, infographics, and social content for major product launches.

  • Designed landing pages and microsites, improving usability and visual consistency across digital touchpoints.

  • Developed pitch decks and event collateral used in international conference presentations.

The Stepstone Group

Digital Graphic Designer

2019 - 2022

  • Designed visuals for large-scale recruitment marketing campaigns across Europe and LATAM such as social media, email, webinars, infographics, and internal communications.

  • Collaborated with UX and marketing teams to develop UI components that improved site usability, accessibility, and brand alignment.

  • Contributed to a global brand refresh, helping define and apply unified visual identity standards across international markets.

  • Produced digital advertising assets including banners and rich media formats, working with media teams to meet technical specs and delivery requirements.

Korlormedia

Graphic Designer

2017 - 2018

  • Designed and developed brand-led websites for international clients, ensuring visual consistency and user-friendly interfaces.

  • Created brand identities and marketing materials aligned with client strategy.

  • Produced social media content that improved engagement and brand visibility.

S&S Diseño Grafico

Brand Designer

2016 - 2017

  • Designed branding and editorial assets for local and international clients across print and digital.

  • Led rebranding projects, delivering visual identity systems and print-ready materials.

Freelancer

Project Manager

2024 - Current

• Manage creative project timelines and production workflows for internal initiatives at Nethermind, using Notion and Asana to structure tasks, track progress, and keep teams aligned.
• Coordinate between design, marketing, and product teams, acting as the operational bridge between creative execution and strategic goals.
• Introduce workflow templates and briefing structures that improved clarity and reduced back-and-forth across concurrent workstreams.
• Apply Google Project Management methodologies to structure creative operations and support team communication.

Nethermind

Senior Digital Designer

2022 - Current

  • Led visual design and creative direction for brand, web, and digital assets across 10+ blockchain and AI product launches, maintaining consistent identity across all markets and touchpoints.

  • Built and maintained a scalable design system and documentation library, enabling team alignment and streamlining production workflows.

  • Collaborate with marketing, product, and engineering teams to align creative output with strategic objectives and technical requirements.

  • Coordinate project timelines and production across concurrent workstreams, acting as creative reference point for the team.

  • Deliver assets across social media, campaigns, Web3 activations, motion graphics, and events — strengthening brand presence across the tech ecosystem.

Telos Foundation

Senior Digital Designer

2022 - 2022

  • Owned the full creative direction of a company-wide rebrand: defined new visual identity standards, redesigned all brand assets, and established guidelines adopted across internal and partner communications.

  • Designed and animated marketing assets including motion graphics, infographics, and social content for major product launches.

  • Designed landing pages and microsites, improving usability and visual consistency across digital touchpoints.

  • Developed pitch decks and event collateral used in international conference presentations.

The Stepstone Group

Digital Graphic Designer

2019 - 2022

  • Designed visuals for large-scale recruitment marketing campaigns across Europe and LATAM such as social media, email, webinars, infographics, and internal communications.

  • Collaborated with UX and marketing teams to develop UI components that improved site usability, accessibility, and brand alignment.

  • Contributed to a global brand refresh, helping define and apply unified visual identity standards across international markets.

  • Produced digital advertising assets including banners and rich media formats, working with media teams to meet technical specs and delivery requirements.

Korlormedia

Graphic Designer

2017 - 2018

  • Designed and developed brand-led websites for international clients, ensuring visual consistency and user-friendly interfaces.

  • Created brand identities and marketing materials aligned with client strategy.

  • Produced social media content that improved engagement and brand visibility.

S&S Diseño Grafico

Brand Designer

2016 - 2017

  • Designed branding and editorial assets for local and international clients across print and digital.

  • Led rebranding projects, delivering visual identity systems and print-ready materials.

Skills

Project & Collaboration Skills

Creative Project Management

Workflow Optimisation & Process Design

Cross-Functional Collaboration

Briefing & Scoping

Timeline & Resource Management

Stakeholder Communication

Team Coordination & Leadership

AI Workflow Integration

Creative & Design Skills

Branding & Identity Design

Design Strategy & Creative Direction

Visual Storytelling & Narrative Design

UI/UX & Product Design

Campaign & Marketing Design

Design Systems & Documentation

Motion Graphics

Infographics & Data Visualisation

Decks & Presentations

Event Collateral & Print

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